Social Media Lets You Show More Than Just the Sales Brochure.
Your company is more than just the product or service you sell. In fact, your other traits are typically the things that let you stand out from your competitors!
If People Don’t Know About Your Business, They Can’t Become Your Customers.
Social media boosts your visibility among potential customers, letting you reach a wide audience. So, what’s the catch? Isn’t this easy?
The truth is anyone can make a social post. What is much harder is being strategic and making posts that actually educate and share the right information. Creating a plan means thinking about what you say, and more importantly what your goal is.
- Your social media content should serve a clear purpose and deliver some benefit. Just posting any old thing is not going to do this.
- You can use social media to show authenticity. People don’t want to hear corporate-speak. You can be interesting and have a personality!
- Social channels are a two-way street. It’s more than just you talking at your audience. Your audience can actually talk back, giving you the chance to engage and listen.
Do I Really Need to Spend Time Making Social Posts?
While anyone can dive into social media marketing by creating an account and posting, it will yield much better results if you have a strong plan. This means taking a step back and looking at the bigger picture.
People spend 2.5 hours daily on social media.
Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty.
52% of online brand discovery happens in public social feeds.
43% of all internet users will use social media platforms when researching things to buy.
The Content You Post on Social Does Matter
Everything you post should be done for a reason. You need to think about writing compelling copy, choosing an interesting image, and then being aware of where this fits into your social strategy.
All of these things take time and should not just be given to an intern to try and figure out. Let Ginger Digital help you design a social content strategy aligned with your business goals.
There Are So Many Options for Social!
Social media is more than just Facebook. No matter who your audience is, there is a social channel that will likely reach them. With Twitter, Pinterest, YouTube, Instagram, LinkedIn, and more, Ginger Digital can help you determine the right channels to use as part of a strategic plan.
Talk to an Expert
We talk marketing all day long! We would love to hear about your project and see if we’re a fit to work together.
