A Marketing Strategy Is What Allows Everything to Work Together
Marketing can mean about 1,473 things. But what works? What is the right combination of things? Where do you even start to know what is working, what isn’t, and what needs added?
Marketing Works Best When It’s Thought of as a System, Not a List of Separate Tactics All Done Independently.
When we can take the time to fully understand your business, your customers, and the unique challenges you’re facing, we can be much more strategic and efficient.
- We can have campaigns work together.
- We can get better results for less money and effort.
- We can look at the entire customer journey and nurture prospects rather than lose them.
Why Is a Strategic Marketing Partner Worth the Investment?
Someone who lives and breathes marketing can stay ahead of the curve and focus on the tactics that make the most sense for their clients.
Online advertising is expected to reach $329 billion by 2021, accounting for 49% of all global ad spend.
90% of people haven’t made their mind about a brand before starting a search.
According to 61% of marketers, their top challenges are generating traffic and leads.
51% of marketing and advertising budgets now go into mobile ads.
Interested in Learning More About Marketing Strategy?
On our blog we write about marketing strategy and many more topics—learn what is working in today’s climate.
Give Each Different Customer Group What They Need at All Buying Stages
Your target audience is made up of different types of people (buyer personas) and they are likely at different stages in the buying cycle (the customer journey). Your marketing is much more effective when you focus on the buyer needs first. This complete marketing strategy takes research, planning and coordination—but then this work will pay off in every single part of the customer experience with your brand.
Set Goals and Ways to Measure From the Beginning
Another advantage to a complete marketing strategy is building in the measurement loop from the beginning. You can start with a baseline and then measure every single tactic and see the results over time. It’s easy to look at the numbers each month and decide what to change and what to keep the same. The numbers are what will lead to questions that we can then answer by examining tactics in further detail. This allows for learning and continuous improvement.
Let’s Get Started
We talk marketing all day long! We would love to hear about your project and see if we’re a fit to work together.