A Different Kind of Marketing Strategist

Strategy-First Approach, ROI Focus, and Tailored Solutions for Your Growing Business

Contact LYNNE

What Sets Me Apart as Your Fractional Digital Strategist

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Tailored Solutions

Your business is unique, and so are my strategies. I take the time to fully understand the inner workings of your company, crafting digital strategies tailor-made for your business and industry.

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Strategy First

I never execute tactics without a clear understanding of how they fit into the overall digital strategy and connect with other marketing efforts. This ensures efficiency and maximizes the value of all content and creative initiatives.

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ROI and Data-Driven
Decision Making

Every project includes built-in analytics and reporting. I believe in transparency and work to directly correlate your marketing budget with revenue, determining true ROI. We'll set strong, measurable goals at the start and track them throughout our engagement.

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Creativity and Innovation

In the digital space, standing out is crucial. I constantly seek innovative ways to present your ideas and content, ensuring your brand rises above the digital noise.

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Jargon-Free Communication

I explain digital strategies and tactics in clear, understandable language. You'll always be in the loop, fully grasping each element of our digital strategy.

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Flexible and Scalable Engagement

As a fractional digital strategist, I offer the flexibility to scale services based on your needs and budget. I'll advise on the best allocation of resources to achieve your goals, working with you to build a custom strategy that fits your available funds.
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Continuous Learning

The digital landscape evolves rapidly, and I'm committed to staying at the cutting edge. I embrace a growth mindset, constantly researching and applying new digital strategies to benefit your business.

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Enjoyable Collaboration

While I'm serious about results, I believe our work together should be enjoyable. I bring passion and energy to every project, aiming to make our collaboration feel like you're working with a trusted friend who happens to be a digital expert.

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  • Cross-Industry Pollination
    of Ideas

I bring innovative solutions from various sectors, applying successful strategies from one industry to another to give your business a unique competitive edge.

What’s the typical process for working together?

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Discovery Meeting

This is where we discuss all the details of your business, your current and previous marketing endeavors, your competitors, your sales process, and your goals. This step is extremely important for both single service projects and multi-channel ongoing retainers. We will need to understand the big picture of your company in every case to give you the best results. The more you share and the more honest you are about what and how things are working, the more helpful we can be to make improvements.

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Strategic Work

It’s time to go back and work with our team. We take the information provided to us and turn that into an action plan in line with your goals and the project scope previously discussed. Every single client is different—no template or system works the same for everyone. Trust me, we wish that’s how it worked! The reality is that there is more than one right way and more than one wrong way. We will look for a way that fits the client’s needs the best at this time.

Looking at the marketing system as a whole is the key to understanding and making the best plan- even if we are only doing a project involving one channel. Marketing is a constantly moving cycle and everything feeds into the other. That is why it helps to get an outside opinion who can look at the entire process and perhaps see it differently.

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Tactical Execution

We take our strategic work and evolve it into clear action items that we then work to implement. Whether we are tackling a single-channel or multi-channel strategy, we focus on executing the strategy perfectly. We continually monitor the progress of each tactic and make optimizations where we see fit. To measure ROI, we track prospects from the start of the buyer's journey through the close of a sale to determine what marketing tactics drive the most value for your business.

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Marketing Strategy Success Story

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David Rose, CEO of Rose Apothecary

Let's Talk

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