Branding Is More Than a Logo
The best marketing ideas will fail if you have poor branding. Since everyone searches online, your target audience has many more choices—so you need to stand out immediately.
Why Is Branding Important?
Your branding is how people decide how they feel about you. Your potential customers form an opinion about your brand within the first three seconds. Your logo, colors, images, and words that influence that decision.
This can hurt you, or you can take that fact and use it to your advantage. Perception is reality, so you need to make sure that what people think about your brand from their online searching matches your desired image.
- A professionally designed brand strategy can change people’s view of you immediately.
- You can jump ahead of the competition.
- A professional can easily help with color, imagery, design, and messaging.
Investing in Your Brand Strategy Pays Off
Let’s be honest: there isn’t ever going to be a perfect time to revamp your brand. But, having a strong brand strategy improves all of your future marketing efforts.
Consistent branding across all channels increases revenue by 23%.
There will be 5-7 brand interactions before a consumer remembers a brand.
Only 60% of marketers think their brand is well aligned with their long term goals.
80% of consumers think color is a big part of brand recognition.
Messaging Is a Key Part of Branding
46% of a brand’s image comes from what they say and how they say it. Making sure that your brand’s voice and key messages are on target with your audience is imperative.
So, don’t only think about visuals—the copy is equally important. Once you nail this down, you can make sure that you are communicating clearly and consistently, taking the guesswork out of everything.
Your Brand Strategy Should Guide How and What You Communicate With Your Customers.
When consumers buy from brands, they put their trust in them. 81% of consumers said that they need to trust the brand to buy from them. This sentiment is the same for customers in all parts of the world, all ages, and all income groups.
This is why the brand strategy is so important to get right! It’s like a secret weapon to delivering what customers want the most.
Ready to Talk?
We talk marketing all day long! We would love to hear about your project and see if we’re a fit to work together.
