Sometimes Organic Traffic Just Isn’t Enough
There are many times when you need more traffic, faster. This is when you pay to jump to the front of the line.
Paid Digital Advertising Can Be Great, but Only if It’s Done Correctly
Paid advertising basically works in an auction format. You pay for your ad to show up in certain situations—either based on who you’ve targeted or based on their search and online browsing behavior. You usually pay per click, and the cost of that click depends on who else is interested in those same people or keywords.
However, you can also blow through your budget quickly if you don’t have proper settings or your campaign optimized.
- Paid advertising can be a quick way to get attention and traffic to your site.
- You only pay to advertise to the audience that you’ve defined.
- You can reach people all over the internet, in places where your audience is already spending time.
Paid Digital Advertising Can Be a Great Boost to Your Existing Marketing Plan
Sometimes you just need to add a little fuel to the fire. That is what you can do when you put some budget behind your content and do some paid promotion. You need a solid game plan, however, thinking about where you send users and how they (hopefully!) convert.
Google and Facebook still hold the largest share of total U.S. digital ad spending.
75% of people say paid ads make it easier to find the information they are searching for.
For every $1 spent on Google Ads, businesses earn an average revenue of $2.
80% of marketers now allocate at least some ad budget to search, social, display, and remarketing ads.
Social Media Ads Offer Endless Opportunities
Most social media platforms now have advertising options. Social media pay-per-click differs from search ads in that instead of waiting for someone to search for a word of interest, you can serve your ad up to the audience of your choosing.
There are many ways you can define your audience based on all kinds of targeting that vary from platform-to-platform. Ginger Digital can make sure you spend your money the right way with effective strategy and creative assets.
Google Ads (PPC)
The concept of paid search ads is simple. When someone searches for a keyword that you have bid on, such as “marketing services,” their search term will trigger your text ad to show for them. If they click on your ad, they will go to your website and hopefully convert.
Tell Me All About Paid Advertising
We talk marketing all day long! We would love to hear about your project and see if we’re a fit to work together.
