Breaking: Email Isn’t Dead
But, so many of the emails we receive are junk! At Ginger, we can design an email marketing strategy that educates, nurtures, and sells. We can do single emails or complex workflows personalized to your audience.
Email Still Works. It Really, Really Does!
The numbers show email marketing often outperforms popular tactics like social media, SEO, and PPC advertising. While it has competition, it’s undoubtedly still working.
- Email marketing can be automated so once you think through the process, you can have a system deliver the messages.
- Everyone uses email daily. Sometimes all it takes is a reminder about your company.
- Personalization is key. We are able to gather so much information about our prospects now that there’s no excuse for sending generic emails that are irrelevant. You can easily send prospects targeted emails based on their behavior.
Email Is Still a Marketing Workhorse
There’s nothing spammy about email marketing, provided you do it right.
Email generates $38 for every $1 spent, which is an astounding 3,800% ROI.
73% of millennials prefer communications from businesses to come via email.
Marketers who use segmented campaigns note as much as a 760% increase in revenue.
There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023.
Let Email Automation Help You Out
Many email tools have automation features that allow you to set up email sequences once and then let them run based on where the prospect signed up and what actions they take.
Nurture Through Email
Most people are not ready to do business with you after one exposure. They need time to learn about you and what you do. They need nurtured and email is the perfect way to do this.
Tell Us What You Need
We talk marketing all day long! We would love to hear about your project and see if we’re a fit to work together.
